Boston Celtics’ 26-year-old star forward Jayson Tatum has a net worth of $50 million as of 2024. Born on March 3, 1998, in St. Louis, Missouri, Tatum has become a well-known name in the NBA. He is the son of former Saint Louis University basketball player Justin Tatum and Brandi Cole. Tatum has a son Deuce and is known to be a family-oriented person. His godfather is former NBA player Larry Hughes and he is the cousin of Los Angeles Clippers head coach Tyronn Lue.
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Early life and high school success
Jason Christopher Tatum Sr. attended Chaminade College Preparatory School in Creve Coeur, Missouri. His talent on the basketball court was evident from a young age. Tatum’s high school career brought numerous awards, including his participation in the 2016 McDonald’s All-American Game, where he won the skills competition and led the East team with 18 points. He also played in the Jordan Brand Classic, leading his team to victory and earning the 2016 Gatorade National Player of the Year title.
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College Career at Duke
Rated as a five-star recruit, Tatum committed to Duke University, choosing the Blue Devils over other top programs such as North Carolina and Kentucky. Despite missing the first eight games of the 2016–17 season due to a foot injury, Tatum made a significant impact upon his return. In 29 games, he averaged 16.8 points, 7.3 rebounds, 2.1 assists, and 1.3 steals per game. Duke entered the NCAA Tournament as a No. 2 seed, but lost to South Carolina in the second round. After his freshman year, Tatum declared for the 2017 NBA draft.
NBA Draft and Rookie Season
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The Boston Celtics selected Jayson Tatum with the third overall pick in the 2017 NBA Draft. Tatum signed a four-year rookie contract worth $30 million. He made an immediate impact, scoring 14 points and grabbing 10 rebounds in his NBA debut. Tatum helped the Celtics finish with a 55-27 record and reach the Eastern Conference Finals, where they lost to LeBron James and the Cleveland Cavaliers in seven games. During his rookie season, Tatum averaged 13.9 points, 5.0 rebounds, and 1.6 assists per game, earning him a spot on the NBA All-Rookie First Team.
Continued development and first All-Star selection
In his second season, Tatum continued to develop, winning the Skills Challenge during NBA All-Star Weekend. The Celtics finished the regular season with a 49–33 record, but were eliminated by the Milwaukee Bucks in the second round of the playoffs. The following year, Tatum was named an NBA All-Star for the first time, averaging 23.4 points, 7.0 rebounds, and 3.0 assists per game. He was also named to the All-NBA Third Team, solidifying his status as one of the league’s rising stars.
Major contract extensions
On November 22, 2020, Jayson Tatum signed a rookie max contract extension with the Boston Celtics worth $163 million over five years, with a potential maximum value of $195 million. During the 2020–21 season, Tatum participated in his second consecutive All-Star appearance and scored a career-best 60 points in a game against the San Antonio Spurs. Despite his efforts, the Celtics finished as the No. 7 seed and were eliminated in the first round of the playoffs by the Brooklyn Nets.
All-NBA First Team and Finals appearances
In the 2021–22 season, Tatum averaged 26.9 points, 8.0 rebounds, and 4.4 assists per game, earning him his first All-NBA First Team selection. He led the Celtics to the No. 2 seed in the Eastern Conference with a 51–31 record. During the playoffs, Boston defeated the Brooklyn Nets, Milwaukee Bucks, and Miami Heat to make it to the NBA Finals. Although they lost to the Golden State Warriors in six games, Tatum’s performance was crucial throughout the postseason.
Recent seasons and endorsements
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In the 2022-23 season, Tatum made history by scoring 55 points in the NBA All-Star Game, earning him the Kobe Bryant MVP Award. Strengthened by the additions of Jrue Holiday and Kristaps Porzingis, the Celtics have the best record in the NBA for the 2023-24 season. They defeated the Miami Heat, Cleveland Cavaliers, and Indiana Pacers to advance to the NBA Finals, where they faced the Dallas Mavericks.
Off the court, Tatum’s brand has grown considerably. He has lucrative endorsement deals with NBA 2K, Subway, Gatorade, and Jordan Brand. His first signature shoe with Jordan Brand launches just ahead of the 2023 playoffs, raising his profile even further.
Olympic success and personal life
In addition to his NBA accomplishments, Jayson Tatum won an Olympic gold medal with Team USA at the 2020 Tokyo Olympics. He remains a key figure for the Boston Celtics and a prominent athlete in the NBA. Balancing his professional career and personal life, Tatum is a devoted father to his son Deuce and maintains a close relationship with his family.
Jayson Tatum’s journey from a promising high school player to an NBA superstar is a testament to his hard work and dedication. As he continues to improve on the court and expand his brand, his net worth and influence are likely to grow even more.
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Category: Net worth